Guide to Increasing Apparel Sales using Self-Promotion

Overview

Self-promotion is a great way for artists to share Museema products with friends, family, and followers who are interested in supporting their work! While not everybody purchases originals, everybody wears apparel, and therefore the potential market for apparel is much larger. Art-based apparel is still relatively niche, however, and so artists can make a big difference by spreading the word about their apparel.

There are countless ways to self-promote Museema products, and artists can increase sales by incorporating different self-promotion strategies into their habits and routines. In this article, we’ll give an overview of several effective self-promotion strategies with the goal of helping artists increase their apparel sales on Museema.


Instagram Bio

A simple and effective way to spread the word about your Museema products is adding a link to your Museema profile to your Instagram bio. Bios are one of the first things visitors see on your Instagram profile, so providing a direct link to your Museema profile can be a great way to increase exposure to your products and lead to sales.

Instagram only allows one link in your bio, so we understand that it’s precious real estate. One way to get around this is to add all of your links to a LinkTree page, and add the LinkTree URL to your bio:

If you choose not to link your Museema profile or a LinkTree page to your Instagram bio, you can also add a reference to @museemaapparel to indicate that you have products on Museema:


Post to Instagram/Facebook Stories

Stories are an effective channel to keep followers up-to-date on your product offerings, as well as an opportunity to show off your apparel. It’s simple to add your Museema products to your stories. On mobile devices, you can select and hold one of your products on museema.com, and then use your browser’s built-in “Share” feature to add a product to your story. On laptops or desktops, you can right-click and “Save As” to save your product photo before sharing it to your story.

Then, you can create a story showcasing your product that tells followers where to find it:

Whereas some strategies are one-and-done, sharing products to stories on a consistent basis can be a great way to keep followers engaged and interested in your Museema products. This could mean sharing to stories whenever you add a new product, or sharing to stories on a particular day of the week, e.g. every Friday.


Self-promotion sites and communities

There are countless groups and communities on different platforms that encourage artists to self-promote their work. This can be a great way to share your work with a supportive community of artists, as well as with buyers who frequent these sites. Facebook Groups, LinkedIn Groups, and Subreddits have many such communities, including but not limited to:

It's simple to make a post in one of these groups showcasing your products, and providing some useful background!


Final Thoughts

While this guide is by no means exhaustive, we hope it can serve as a foundation for some accessible, effective self-promotion strategies to help increase your sales on Museema. Questions or feedback on these self-promotion strategies? Shoot us an email at team@museema.com!